11 of the Easiest, Fastest, and Least Expensive Ways to Build a Web Presence

Eleven of the Easiest, Fastest, and Least Expensive Ways to Build a Web Presence

For a business owner – and especially a service business owner, such as coach, speaker, author, consultant, etc. – it is crucial to have a web presence… and NOT only in the form of a website, but ideally have a Massive Web Presence in multiple forms.

Today I’ll share with you a few free and inexpensive ways to build a website – if you don’t have one yet; OR if you want to build a better, more search-engine friendly, and more marketing & lead-generating-powered website.

I’ll also share with you some resources that can help you gain massive online visibility; as well as credibility and trust.  

Let’s start with how to…

Build a Million Dollar Looking Website for Pennies

10 Basic Steps to Help You Get More Clients

Building a website used to be a very tedious and complicated process, and and it would cost an arm and a leg. Today anyone can build a web presence – including building a website – without any technical knowledge.

 

Here are some of my suggestions to Build Your Web Presence in the shortest time:

  1. The obvious one is to start a blog; and my #1 recommendation is a wordpress (.org !) based blog . With a wordpress blog you can ou can choose among 1000s of great, professional looking templates, and use your own domain name as your web address. Here are some of my wordpress-based sites: www.myCoachingCenter.com,  www.PaidSpeaker101.com, www.YourSuccessChecklists.com, www.getMoreClientsAcademy.com, and www.CommunicationSkillsMagic.com (these last two are set up with a static Home Page to give them a fill of a website – really easy to set it up that way).
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  2. The simpler alternative is to start a blog at www.wordpress.com or at http://www.blogger.com. At these sites anyone can have a blog up in minutes and it’s FREE.  BUT (!) if you can afford a few bucks a month, I STRONGLY suggest going with a .org-based site (hosted on an inexpensive host, such as www.HostMonster.com – 2 below).
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  3. If you want to look like a professional, you need a real website, and that’ll cost a few $$$s; though it doesn’t have to be expensive.  www.HostMonster.com , for example, provides unlimited hosting for unlimited websites for about $10.00/months (even lower if you are willing to pay for a few years in advance) – this is a great choice if you build your own site AND if you plan to have several sites.  (I’ve used this service since 2005 and they have an outstanding customer service – I highly recommend them)
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  4. I built my first site – which is still my main site for my speaking business – at www.QuickBizSites.com . Here you can build your site very easily right away, without paying in advance (nor do they ask you for a credit card, then if you want to keep it, you’ll pay $19.95 per month. It’s an absolutely great tool for someone who is totally non-technical and does not want to ask for technical help (WordPress.ORG-based sites, needs about 20-minutes of set-up work). Visit www.egSebastian.com to see the site built with QuickBizsites builder.
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  5. If you are set to NOT get your hands dirty at all, get someone to build your website for you – someone who understands your needs.
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    WARNING! Most web designers SUCK! Ok, sorry designers 🙁 — Let me rephrase that… Most web designers are absolutely great at designing beautiful websites, BUT most of what I’v seen are extremely NOT-Lead-Generation Friendly… NOT good AT ALL at converting visitors into prospects or clients.SO, make sure to get the help of someone who understands the needs of someone in your industry.
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    For example, if you are a coach, then I highly recommend my buddy, Kenn Schroder, at www.CoachingSitesthatWork.com . Visit his website and take a peak at all the great websites that he’s built for other coaches. Tell him that E.G. Sebastian sent you and he’ll waive the fee for his Site Strategy Session, during which session he will help you plan a great site. We are cool like that 🙂 — Make sure to visit his website to get his Website Checklist – it’s a great resource to help you with getting started to build a more powerful online presence.
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  6. YouTube is another Powerful FREE resource. I totally believe that everyone should use (YouTube) video. It’s the most powerful way to be seen by the whole world; as well as it’s the most powerful way to accomplish the most coveted “Like, Know, and Trust” factor. When someone sees your videos, they get to know, like, and (perhaps) trust you within minutes. Nothing else can accomplish that… except other types of public speaking, BUT they won’t do it in the quantity and “quality” that video will do.
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    When we present a Public Speaking presentation, we often put on a professional “mask,” but when we create videos, most of us allow our true self to shine through.
    Ok, yes, I’m over-talking this one, but just remember, YouTube Videos are the#1 way to become seen, liked, and trusted by your ideal clients. Use it!
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    What to present? Shoot short tips, put up recordings of your webinars (ideally, chop them up in multiple shorter videos); snippets of recordings of your live events; etc.  If you don’t want to show your face, that’s not a problem – you still get the full benefits of having video presence on YouTube. Instead, create PowerPoint presentations with your voice over…. Then repurpose that same PowerPoint presentation and video, and post them to SlideShare (next point)…
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  7. Use www.SlideShare.net – it’s another FREE service (owned by LinkedIn).  You can use your PowerPoints that collect dust on your hard drive, OR create a few new slides… Make sure that the last one or two slides have a call to action, inviting the reader to visit your landing page.
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    Do you want to take a peak at mine?  Here it is: www.slideshare.net/egSebastian . Notice how some of the PowerPoint presentations end in a video – OR the video is embedded in the middle.  The good news is that you can add the video with one click. The whole process is really non-technical, easy to use.Once you created a PowerPoint, why not shoot a video on it as well. You can do so with your webinar platform or on Google Hangouts – it’s free and it’ll help you create a video within minutes… AND, if you use Google Hangouts, your video will automatically appear on your YouTube channel – pretty cool, ey?  Try to re-purpose as much of your content as possible, so you don’t get lost in constantly creating new stuff!
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  8. Another great resource that used to put me on the 1st page of the searches is www.BlogSpotRadio.com. I don’t think that search engines love it as much as they used to up till a few years ago, but I think it’s still an extremely effective way to build a Powerful Web Presence.
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    Start your own radio show, even if it’s only 20-minutes long, and even if you do it only once a week.  I know coaches and authors who have daily radio shows or have 2 to 3 shows a week. It’s up to you how often you want to do it, the key is to be out there with your show.
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    You can also become seen in the search engines if you become a guest on others’ radio shows. You just type in your keyword in the BlogTalkRadio search engine and contact the show hosts who seem relevant to your topic. You’ll be surprised to find that about half of them will want you on their show. So… why not, Right? Get some visibility and exposure to the world through this cool platform as well…
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  9. Create a FaceBook Fan Page – it’s FREE and can make it look like a million bucks! Check out mine here: www.FaceBook.com/marketing151 – ok, maybe it doesn’t look like a million bucks :), but it does position me as an “expert” in my field and it supports me in having a good online presence and converting more prospects into clients.

Are you a Pinterest or Instagram person? Perhaps Twitter is your favorite social media?  That’s all great! In fact, I always suggest that one finds their favorite social media and focus on that.  Both Pinterest and Instagram are great at helping small business owners generate leads… the key is, NOT to get lost on them endlessly, but rather use them to grow your business.

I am on Pinterest with a tons of recipes (www.pinterest.com/getmoreclients/), and I even have 100-some followers (surprisingly), but I don’t spend any time there, except when I cook.  But those who try to get to know me better, can see a side of me that otherwise it’s totally invisible. They get a peak into my culinary world 🙂

Notice which social media service gives you the most visibility, and keep up with that one; also notice which one produces most leads, and definitely make sure to keep busy on that one. Just be careful not to get sucked into to them and neglect other business activities as a result. Best is to outsource as much of it as you can – I’ll share with you a resource for that at the end of this article…

Landing Pages, Lead-Capture Pages, Sales Pages… Membership Site Builder…

These days it’s crucial to have great landing pages for lead-capture and list-building purposes; or even for announcing an upcoming event, webinar, etc.  Luckily, there are several solutions out there that make landing page building a breeze…

9. www.InstaBuilder.com is by far my favorite, for multiple reasons.
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> it has some stunning templates that can help you build an online Professional Presence literally in minutes
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> out of all the landing page builders, this one is the easiest to work with and most intuitive. Believe it or not, I suck at technology, yet with InstaBuilder I was able to successfully build a landing page in about 20-minutes.
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> it has built-in ability to set up Split-Testing – that is, create two variations of a landing page (maybe different headlines or different set of bullet-points), then the software directs 50% of the site visitors to one of the versions and 50% to the other version; then you get a report and you’ll see which one generated more action (people purchased or opted into your offer)
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> has built-in Sales Funnel Builder – this is priceless, as with a few clicks the software can help you create your entire series of pages that you need in order to take a site visitor from seeing your landing page till they make a purchase
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> another great benefit of this landing-page builder is that you buy it once than it’s yours – many other services out there charge a monthly fee and have much fewer features than InstaBuilder
Check out all the details here: www.InstaBuilder.com (opens in new window)
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10. www.OptimizePress.com is another great Landing Page and Sales Page builder.  It can help you create amazing pages, but I found it to be a little slow – that is, while you build the pages, the “back office” seems to be a little slow. Nothing too bad, but bad enough to annoy an inpatient guy like me 🙂  BUT!, what I like about this software, is that it has a Membership Site Builder Function  – YEY!!! – so I’ve been using it to build mini-membership sites and this is the program that I use to create the log-in for group-coaching clients as well. See one of the examples here: www.leadgeneration4coaches.com – this entire membership site was built on the OptimizePress platform (has close to 100 membership pages)

Bonus Resources,
to Help You Power-Up for Your Web Presence

  • Get a fancy Contact Me or Contact Us pop-up or widget on your website – just like you see the one at the bottom right of this website.  It is absolutely FREE to use it and you never have to upgrade, UNLESS, you want additional services, such as Billing and other Contact-Management features.  Sign up for it at No Cost here: www.vCita.com 

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Get Help Building Your Website, Landing Pages, Blogging, Social Media – Get a Virtual Assistant

  • Get a whole team of Virtual Assistants help you with all your web-development and social media management needs – all at a crazy low price. Check out details at www.virtualhelper247.com . I’ve been using their services for the past year or so and I couldn’t be happier with their work.

 

Ok! I hope you found these resources useful. Please do not hesitate if you have any questions about any of them.

See you on the web! … and send me your link to your new site or anything else that gives you some good visibility – make me proud!
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E.G. Sebastian
Author, Speaker, Coach
www.myCoachingCenter.com
www.myClientAttraction.com
www.myClientAttractionAcademy.com

PS – Did I miss anything? Are you getting on the top of the 1st page of the search results with a platform that I did not mention above?  Post your comments below…

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E.G. Sebastian, a veteran entrepreneur of 20+ years, is the founder of myClientAttractionAcademy.com and an international speaker (speaks 6 languages). E.G. specializes primarily in helping coaches, consultants, speakers, authors and service-business owners put in place all the elements needed to business success, with a focus on helping clients get massive visibility for their business and convert that visibility into paying clients.
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*** – Some of the links in this article are Affiliate Links and I will be compensated if you sign up for those services. In either of the services you will NOT pay more than what it’d normally cost – in fact, the affiliate link will often get you into a free trial or lower-cost price for the service. I do use most of the above services (as mentioned in the article) and I recommend them because I totally love them. Enjoy! 🙂

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