Understanding the Needs of your Niche Audience

What is it about social media that so many people value? Even though it is online, personal connections and relationships can be cultivated between people with shared interests. It is these relationships that you are seeking out by using social media. But, what will you say and do through these …

Creating your Social Media Strategy

Marketing is a necessary part of any business venture. But, so many people go about it the wrong way around, especially when it comes to social media. This is not a movie like “Field of Dreams.” If you build a profile, they won’t come. It’s not like waving a magic …

Using Pinterest to Grow your Business

When it comes to social media marketing, the first site that comes to mind is Facebook. While Facebook is great, it is not the only game in town. Many business owners would be surprised to find out that they can expand on their initial platform on Facebook by using other …

The Benefits of a Social Media Marketing Strategy

Social media is all the rage, not only for personal relationships but also for business marketing. If you haven’t begun to delve into this arena, it is high time that you did. Before you begin though, you need a plan. If you’ve ever created a profile on a social media …

B2B Social Media Marketing

Are you a B2B or a B2C company? Well, do you market to consumers or to other businesses. If you own a software business, then your best customers will probably be other businesses who would benefit from your product on a larger scale. Someone who owns toy business would sell …

Guest Blogging and Social Media

The idea of social media is to build relationships that will enhance your business. If the relationship is with your traffic, then you may increase your email list and by extension, your sales. If the relationship is with another business, you can also increase visibility, traffic and sales. Guest blogging …

Building Awareness through Customer Feedback

When you want an opinion, you ask someone that you trust, right? When it comes to business, you can do the same thing. What better opinion than that of your customers and dedicated readership? Word of mouth is still one of the best forms of advertising. Make it work for …

Analyzing your Social Media Strategy

Now that you have some idea of what social media can do for your business, how will you know if your efforts are actually accomplishing something? There has to be a way to analyze the results of the pages you’ve created and the ideas that you have put together. Remember …

Using Social Media to Build your Email List

It’s great to see all those visitors flocking to your social media fan pages. One of your goals was to increase visibility and find untapped pockets within your niche market. But now that you have begun to achieve that goal, what’s next? Don’t let all of those new visitors go …

Get the Information You Need from your Audience

Have you ever wondered why you can’t reach your audience like you would like to? Analysis shows that you might be increasing traffic but not making an increase in sales. Or, you have taken the time to create social media fan pages but you aren’t getting the response that you …

Tell a Story on Social Media

We touched on the subject of emotional marketing. It’s a crucial part of engaging your audience. In fact, it’s not new. Traveling salesmen have been using this technique for decades. How else do you think they sold all those vacuum cleaners, lawn mowers, Tupperware and Bibles? Think about purchases that …

How Much Time is Enough or Too Much for Social Media?

As a business owner, you wear many hats. Advertising is one of those hats. Social media falls under this category primarily. It is an important aspect of establishing your brand, your voice and your presence in the business world, online and off. But, how does it fit within your daily …

Link Profiles with your Website

Have you ever seen the Staples commercial with the “easy” button? Buttons are quite helpful. This is what you want your audience to feel about your website and social media pages – they are easy to find and view. It is important to link up those profile pages with your …